width. Varying of the width of the characters. Narrower fonts are usually labeled compressed, condensed or narrow. Wide fonts may be called wide, extended or expanded.
Style. Variations in the thickness and stroke, such as light, bold, italic, that lend flexibility and emphasis in the appearance of characters constituting a typeface.
Type is measured in picas
Point. a unit of measurement that is the standard for measuring type and is used for measuring depth of printing. One point is equal to .013836 of an inch and 72 points are approximately 1 inch.
Pica. the depth of this type size as a unit of linear measurement for type, pages containing type, etc.; one sixth of an inch.
72 points in an inch
6 picas in a inch
12 points in a pica
If a letter set is 36 pts. it is 1/2 inches tall
x-height. The x-height is the height of the main body of the lowercase letter (or the height of a lowercase x ), excluding its ascenders and descenders. The bigger the x-height is in relation to the cap height, the bigger the letters will look.
cap height. The cap height is the distance from the top of the capital letter to its bottom. Some vertical elements (ascenders) may extend slightly above the cap height.
leading
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