_ Old Style
.based on handwriting
.slight diagonal stress
.shorter x-height
.Bembo, Caslon, Garamond, Jenson, Palatino
_ Transitional
.contrast between thick and thin strokes is more pronounced
.very slight diagonal stress
.bracketed serifs
.Baskerville, Caslon, Perpetua
_ Modern
.mathematical construction /measurement
.extreme contrast between thick and thin strokes
.flat unbracketed serifs
.Bodoni, Bauer Bodoni, Walbaum
_ Slab Serif
.mono weight
.square ended serifs
.no stress
.Serifa, Rockwell, Memphis Clarendon, New Century Schoolbook
_ Sans Serif
.Geometric (Futura, Foilio, Gotham, Avant Garde), Humanist (Gill Sans, Meta, Frutiger), or Grotesque (Akzidenz Grotesk, Franklin Gothic, Univers, Helvetica)
.influenced by the Bauhaus movement
.feature circular or geometric letters
_ Script
.Script typefaces often mimic handwriting techniques
.Lowercase letters are deliberately irregular to further effect the look of handwritten text
.nostalgic association with the post WW2 era.
_ Blackletter
.Legacy German text typefaces now used for display
. sometimes called Old English
.The first printed types
_ Grunge
.The most recent typographic wave
.belief that the medium is the message
.the merger of the industrial functionalist movement called Bauhaus with Dadaism
_ Monospaced
.All the font's characters have the same width
_ Undeclared
Interstate is....
.San Serif
.Designed by Tobias Frere-Jones
.1993–1999
.Grotesque
.Extra Light, Extra light italics, light, light italics, regular, regular italics, bold, bold italics, black, black italics, ultra black, ultra black italics, hairline, hairline italics, thin, thin italics, light condensed, light condensed italics, extra light condensed, regular condensed, regular condensed italics, bold condensed, bold condensed italics, black condensed, black condensed italics, ultra black condensed, hairline condensed, thin condensed, extra light compressed, light compressed, regular compressed, bold compressed, black compressed, ultra black compressed, hairline compressed, thin compresses, pi one, pi two, pi three, pi four
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