Tuesday, September 21, 2010

yes. it is what it looks like.






My randomly selected font for the next, mystery project is Interstate. And no, it is the font used on signs on the interstate. Althought it was designed based on the font, used by the Federal Highway Administration (Highway Gothic has been used used on signs across the country for more than a half-century) and was one of the most popular typefaces in the 90s.and was one of the most popular typefaces in the 90s.
It is a san-serif typeface designed by Tobias Frere-Jones in the period 1993-1999.
While it is optimal for signage, it can also be suitable for text and on screen settings.



Many notable organizations have adopted Interface in their marketing and signage.
A few examples:


























Also, In 2004 the Weather Channel began the use of Interface. However, they use Helvetiva for their logo (Yes, I was extremely jealous when "J" was sitting right next to me and drew Helvetica, my favorite font)... way to stick with a theme Weather Channel.










Easy ways to SPOT Interstate

  • The tail of the lowercase "g" is a good indicator. It looks like its trying to form a hook but doesn't quite get there.
  • Many of the ascenders and descenders have sharply angled tops or bottoms.






Everything else you would want to know about Interstate

  • Interstate "provides a real edge in swift communication."
  • It gives the impression of being raw, but it's a lot more elegant than its source.
  • Frere-Jones and Cyrus Highsmith have expanded it into what Font Bureau calls "a plethora of enticing styles"
  • Very similar to FF DIN, which is also based on street signs.




1 comment:

  1. However, they use Helvetiva for their logo (Yes, I was extremely jealous when she was sitting right next to me and drew Helvetica, my favorite font)
    This is about me ;)
    Even though you don't mention it.

    Jealousy is natural.

    Get over it.
    GET OFF YOUR HIGH HORSE! (Horses on my mind...)

    <3

    ReplyDelete