Audience Personas

Neeti is a 20-year-old college student that lives in Wichita Kansas. Neeti has lived in Wichita since her freshman year of high school. She previously attended the University of Kansas but is currently enrolled in the business program at Wichita State. Although she is majoring in business, her heart lies with children. Her career goal is to open her own daycare. Neeti lives in an apartment with a good friend from high school. The majority of the residents in her complex are older, middle class citizens. Being a college student, Neeti has a hard time affording the rent. Consequently, she spends most of her free time working at “Kinder Care,” the local daycare chain. Neeti has been working for Kinder Care for six years and has recently been promoted to Assistant Director.

When she is not working or going to class, Neeti is spending time with her friends or visiting her boyfriend, of two years, in Texas. Neeti hopes to graduate in a year and move to Texas to pursue her MBA.

Trisha is a 48-year-old professor at Wichita State University. Trisha is a mother of two and has been happily married for 25 years. She lives in the small town of Andover, on the outskirts of Wichita. As a child she grew up in an even smaller town called Girard, Kansas. When she graduated high school she attended Wichita State, working her way through college by teaching twirling lessons. After receiving her masters in speech pathology she worked for a company called Rainbows. Later, she opened a teaching school called Kaleidoscope in conjunction with Wichita State University, before starting her teaching career full time.

Most of Trisha’s time is spent grading papers, completing research for the university and updating her teaching material. However, she loves spending time with her family and enjoys spending evenings drinking coffee and watching TV. Her favorite show is Brothers and Sisters.

Trisha enjoys the simple things in life and would not be considered high maintenance. Although, she has been known to rack up her Talbots bill from time to time. She prefers the atmosphere of Dillons over Wal-Mart, however, can’t ignore the significant price difference that is indispensable.

Marlene is a 68-year-old woman residing in eastern Kansas. She is a retired hairdresser happily living with her first husband, Eldon. Eldon is the owner of his family carpet company. It is hard for Marlene to find more joy in something other than her grandchildren. Over the years, her acquired name has become “gramzie.” Gramzie hates the winter months because she is no longer able to sit around her pool in her backyard.

Marlene sits across from her husband on the reg. and while he is reading from his Christmas present, the Kindle, she prefers “old fashioned” books.