Dieter Rams: ten principles for good design
1. Good design is innovative
2. Good design makes a product useful
3. Good design is aesthetic
4. Good design makes a product understandable
5. Good design is unobtrusive
6. Good design is honest
7. Good design is long-lasting
8. Good design is thorough, down to the last detail
9. Good design is environmentally-friendly
10. Good design is as little design as possible
Don Norman on 3 ways good design makes you happy
"It's call about fun- pleasant things work better"
When you are happy, you are more apt to do out-of-the-box thinking and you are more creative
Visceral- choice of type fonts, colors, subconscious
Behavioral- all about feeling in control, usability and understanding
Reflective- superego, no control over what you do (no senses)
cognition is about understanding and emotion is interpreting
Sometimes we pit one emotion over the others
Don Norman is only saying positive things from now on.
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